If you operate an email newsletter or e-zine as part of your online marketing strategy you may well be finding that it's no longer as effective as it used to be.

With more and more people using spam filters to eliminate unwanted email it's inevitable that many of the emails you send out, even to people who have actively subscribed to your newsletter, will be deleted before they even reach their destination. Many webmasters who run email newsletters are also frustrated at being falsely accused of spamming.

With an RSS feed you can deliver your entire newsletter or e-zine to everyone who subscribes to it without worrying about whether it will be seen by them and with no risk of being labeled a spammer.

There are now many potential subscribers to your newsletter who will not subscribe by email but would love to subscribe to your newsletter by RSS feed.

If you're not offering your newsletter or e-zine via RSS feed then you're turning away thousands of potential customers. What's more if you don't do it then it's only a matter of time before one of your competitors starts offering an RSS feed and attracting customers who could otherwise have been your customers.

It's not a case of using RSS feeds to deliver your newsletter or e-zine instead of email you should be offering your users both and allow them to choose which they prefer.

Why Users prefer RSS Feeds to email

RSS is unspammable. Many potential subscribers to your newsletter or e-zine are wary of giving out their email address for fear of being spammed. Since it's not possible to send unsolicited RSS feeds your subscribers can sign up with no fear of spam.
The user is completely in control of whether they remain subscribed to your RSS feed. If a user decides that they no longer wish to receive a particular RSS feed they can unsubscribe at the click of a button - no need to send an unsubscribe request by email, no need to wait to be removed from a mailing list and no fear of your request being ignored. For this reason users are far more likely to subscribe to RSS feeds than to an email list or newsletter.
Unlike email RSS is not used to spread viruses. Another major reason for users reluctance to give out their email address is the fear of receiving viruses via email. The same risks do not apply to RSS feeds so users are far more willing to subscribe.

RSS Feed Guide provides you with a complete set of tools and resources to enable you to create an RSS Feed for your newsletter or e-zine. RSS Feed Guide also shows you how to promote your RSS feed to generate new subscribers and how to create additional income streams from your RSS feed.

To learn more about the benefits of RSS Feed Guide visit the RSS Feed Guide description page or if you're ready to start using RSS Feeds signup now to gain access to the resources of RSS Feed Guide.

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This is an RSS Feed

Email Spam News

News on Email Spam continually updated from thousands of sources around the net.

SPAMfighter Launches New Anti-Spam Protection for Mozilla Thunderbird Users

COPENHAGEN, DENMARK, July 03, 2009 /24-7PressRelease/ -- SPAMfighter, the company backed by the world's largest spam fighting community, today announces that its award-winning anti-spam software now supports open source e-mail client Mozilla Thunderbird 2.0. As part of its overall mission to eradicate spam, SPAMfighter is now extending its leading ...

Holiday Travel Gets Mixed Reviews

Most people report seeing heavier than expected traffic. PRINCETON- -- A decline in holiday traffic may make your fourth of July trip a little easier.

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Celebrity Deaths Drive Spam, with Jackson Pervasive

The deaths of Michael Jackson and other celebrities is driving a flood of spam, malware and other scams.

Court Orders Spammers to Give Up $3.7 Million

A U.S. district court has ordered key players in an international spam ring to give up $3.7 million that they made by sending out illegal e-mail messages pitching bogus hoodia weight-loss products and a "human growth hormone" pill they claimed reversed the aging process.

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Trap Spammers with Project Honey Pot

Junk mail is always a pain to deal with. Some junk mail may be stuff you actually sign up for and lost interest in.

FTC Shuts Down Internet Provider Specializing in Kiddie Porn, Fraud & Spam

The Federal Trade Commission announced yesterday that a federal judge shut down a rogue ISP , that knowingly participated in a wide array of illegal activity.

Google: Spammers Regroup After ISP Takedowns

Spammers are pumping out an increasing number of garbage messages as they regain their capacity to send spam through hacked PCs, according to the latest statistics released by Google on Wednesday.

Botnets lead the way for spam

Spam made up 90.4 percent of all e-mail traffic in June, with botnets accounting for the vast majority of those unsolicited messages, according to a new report from Symantec's MessageLabs.

EmailWire Press Release Services Shows 'How to Defend Against New Botnet Atta...

Houston, TX i 1 2 Learn how to uncover and protect against new botnets with a free white paper download of i 1 2How to Defend Against New Botnet Attacks:i 1 2 http://groupweb.tradepub.com/free/w_sym47/ According to Symantec's MessageLabs Intelligence, botnets were responsible for 90% of spam in 2008.

Alarm over 'life or death' SMS alert

The communications regulator has sounded the alarm after receiving a number of complaints from Australians who received SMS messages containing death threats.

Gallia Sheriff Investigating Shooting

The Gallia County Sheriff's Department is investigating a shooting that happened Saturday night in Centenary on State Route 141.

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Anti Spam Software & Internet Filters Blog - Securence

News, resources & commentary regarding anti spam software, antivirus software, Internet filters, adware & spyware removal with posts by Securence.com staff.

Are virus scanners putting you at risk?

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New worms could be born from Samy.

The newly discovered Samy worm is one of the first to exploit a cross-site scripting vulnerability, a technique security experts fear could be used to open a new front in attacks. Samy is a self-propagating worm that appears to have...

Anti Spam Software Provider Targets the Spam Bull?s-Eye

Securence, a leading internet and email filtering service provider helps control the onslaught of spam and viruses. Minnetonka, MN, October 14, 2005 -- http://www.securence.com - Securence, Inc., a leading provider of anti spam, anti virus software and Internet filtering services...

Beware of the old classmate worm

A new variant of the e-mail worm is masquerading as an old class photo sent by a schoolmate: "A new variant of the Sober e-mail worm has started spreading as an attachment that claims to be an old class photo...

AdWare targets major search engines

ComputerWeekly reports that the major search engines including Google, Yahoo and MSN are being spoofed by adware called Premium search. Once the adware is installed, users visiting those search engines are actually viewing spoofs. Full story at ComputerWeekly. For protection...

Oklahoma Man Wins $10 Million Judgment Against a Spammer

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New anti-spam efforts hampering email

According to a report by Bigfoot Interactive, email marketers who don't adjust for changes many broadband ISPs are making regarding limits on simultaneous SMTP connections and volume rates are in for some serious deliverability problems Providers, such as BellSouth, Comcast,...

Worm poses as Google

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Yahoo helping spammers and phishers?

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Suckers For Spam

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